How Construction Businesses Can Widen Their Market Reach

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As a construction business owner, you may wonder how to widen your market reach to attract more customers. After all, the competition in the construction industry is stiff, and customers have high expectations regarding quality and service. About 40 percent of construction businesses are small businesses, according to the U.S. Small Business Administration, so you need to find ways to set your company apart from the others in your area.

Fortunately, there are a few things you can do to stand out from the rest and reach a larger audience. Keep reading to learn more.

1. Use SEO keywords in your website content.

One way to ensure your construction business shows up in online searches is to use relevant keywords in your website content. For example, if you’re a roofing contractor who specializes in commercial roofing, you’ll want to use keywords such as “commercial roofing,” “roofing contractor,” and “roofer” throughout your website. This will help improve your chances of showing up on search engine results pages (SERPs), which will help you attract more visitors to your site.

However, SEO (Search Engine Optimization) is a long-term marketing strategy, and it can take some time for your website to start ranking higher in SERPs. In the meantime, you can use other marketing strategies to reach your target audience. You can also hire an SEO expert to help you with keyword research and implementation.

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2. Invest in paid advertising.

Another great way to reach a wider audience is to invest in paid advertising, such as Google Ads or Facebook Ads. With paid advertising, you can reach potential clients most likely interested in your services. For example, if you’re targeting homeowners in a certain city or town, you can use geographic targeting to ensure your ads are only seen by those who live in that area. Paid advertising can be an effective way to reach new customers and grow your construction business.

But this strategy can be costly, so create a detailed campaign plan and budget before you start. You need experienced accountants for construction businesses that can help you get the most out of your advertising budget and avoid overspending. You also want to track your results so you can see which ads are performing well and adjust your campaigns accordingly.

3. Optimize your Google My Business listing.

If you haven’t already claimed and optimized your Google My Business listing, now’s the time to do it. When potential customers search for construction businesses in their area, your GMB listing will appear in the search results, along with other important information such as your hours of operation, address, and phone number.

Make sure all this information is up-to-date and accurate, and also take the time to add some photos of your work. Customers love seeing before-and-after photos. You can also encourage customers to leave reviews on your GMB listing, which can help improve your ranking in SERPs.

4. Get involved in your community

Many construction businesses make the mistake of thinking their marketing efforts should be focused online. However, offline marketing strategies can be just as effective, if not more so. One offline marketing strategy you should consider is getting involved in your community.

For example, you can sponsor a local sports team, donate to a local charity, or participate in a community event. This is a great way to build brand awareness and show potential customers that you’re invested in your community. It’s also a great way to network with other local businesses.

5. Use direct mail

Although direct mail may seem like a thing of the past, it can still be an effective marketing tool, especially for construction businesses. You can target potential customers with laser precision and send them a personalized message when you use direct mail. To ensure your direct mail campaign is successful, you need to partner with an experienced direct mail company. They can help you target the right people and design a compelling message to get their attention.

You can also use direct mail to stay in touch with your current customers. Send them updates on your latest projects, new services you’re offering, or special promotions you’re running. Staying in touch with your customers is a great way to build loyalty and keep them returning for more.

There are many ways construction businesses can widen their market reach and attract more customers. Some of the most effective strategies include using relevant keywords on their website, optimizing their Google My Business listing, and investing in paid advertising. Implement these strategies today to help take your business to the next level.

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